Qualitative
Research
Qualitative research at Q&Q Research focuses on understanding the intricacies of human behavior, perceptions, and experiences through in-depth exploration and analysis. We utilize a variety of methodologies to uncover rich insights and generate actionable recommendations for our clients.
In-Depth Interviews
Conducted one-on-one, IDIs allow for detailed exploration of participants' attitudes, opinions, and behaviors. These interviews provide deep insights into complex topics and are ideal for uncovering nuanced perspectives.
Focus Group Discussions
FGDs bring together a small group of participants to engage in structured discussions facilitated by a moderator. This methodology encourages interaction and dialogue, enabling the exploration of shared experiences, opinions, and perceptions.
